Position: President

 

Class: Senior (Graduating in December)

 

Major/Minor: Sports Business

 

Favorite Sports Team: Milwaukee Brewers

 

Bio: Haleigh Oleson is a senior at the W.P. Carey School of Business at Arizona State University and is originally from Pulaski, Wisconsin. Throughout her time at ASU and with the Sports Business Association (SBA), she has gained valuable experience through internships with the Athletics, the Green Bay Rockers, and the Wisconsin Timber Rattlers.

Haleigh spent two summers with the Green Bay Rockers, beginning as a Marketing Intern before being promoted to On-Field Host, where she engaged fans and enhanced the game-day experience. With the Athletics, she started as a Game Day Operations Intern and was promoted to Operations Coordinator, a role she has held for the past two years, helping oversee game-day logistics and event operations. This summer, Haleigh joined the Wisconsin Timber Rattlers as a Marketing Intern, where she is gaining hands-on experience in promotional planning, fan engagement, and executing game-day marketing initiatives.

 

Within SBA, Haleigh has been heavily involved in the organization's leadership. She served as Vice President of Operations for one year before being elected President, a position she is honored to hold for a second consecutive year. She is passionate about creating opportunities for members to connect with industry professionals, build meaningful relationships, and gain real-world experience in sports.

 

Outside of SBA, Haleigh enjoys working out, reading, spending time outdoors, and being with family and friends. She is excited to welcome new members this year and continue growing SBA while expanding her own knowledge of the sports industry. After graduation, Haleigh hopes to pursue a career with a professional baseball organization in marketing or event operations.